Traditional sauce is exhausted

08/04/2016 4810 views

Of the more than 200 million liters of fish sauce is consumed on the market, 75% is industrial sauce, showed alarming plunge of traditional manufacturing industries.

CEO a company famous sauce in Phan Thiet said the first 10 months of the company's sales declined by 25-30% over the same period last year. It was the sharpest drop ever.

"The situation this year by trafficking last year. It seems consumers are no longer interested with traditional sauce, because, on the market abound sauce industry, many promotions "- confided this position.

He said, for traditional fish sauce, only the patrons and understanding are willing to find new buyers. Left, most users just stared at cheap, promotions, so two years ago he was the product of several companies specializing in industrial sauce knocked out of the grocery stores and markets.

nuoc mam-comic-book-kiet-thong-traditional fish-queNuoc increasingly uncertain world before the industrial sauce. Photo: LT

"To make the sauce reaches 30-40 type of protein, we often have to buy salt a year ago. Such as fish sauce production in 2015, they must buy salt from 2013 to over 2014 for magnesium, pungent smell of salt in every new fly fishing incubated for from April to May 8. The effort spent too large so, how can we sell too cheap to be "- the director says and adds on while industrial sauce just buy juice from the fish bowl, then tasting, blending in one day is that you can produce a thousand liters, so the price is very competitive. Many places, industrial sauce sold only 8,000 dong a liter price.

Also own the supermarket channel, said this position, products are present almost all the national systems, both internally and externally. However, because being dependent on supermarket company should always bear too great discount, up to 25%. Even, in some supermarkets, the company only worked because these places are pushing the private label goods. To resolve the problem, enterprises are increasingly exported to the US, a monthly average of about 4 container, but the brand belongs to the distributor.

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